Digital Marketing

What is Digital Marketing?

Any marketing that makes use of electronic devices that can be used by marketing professionals to provide advertisements and track its impact throughout the consumer journey. Digital marketing, in practice, refers to marketing campaigns that display on a computer, phone, tablet, or other device. Online video, display ads, search engine marketing, paid social ads, and social media posts are all examples. Digital marketing is frequently contrasted with “traditional marketing” methods such as magazine advertisements, billboards, and direct mail. Surprisingly, television is grouped with traditional marketing.

Digital Marketing includes

Introduction to Digital Marketing

  • Traditional Vs. Digital Marketing
  • Types of Markets
  • Segmenting Targeting Positioning
  • Branding and Strategy
  • Integrating Marketing Communication
  • Managing Marketing Channel

WordPress Website

  • Domain Selection
  • Building a Site Architecture
  • Understanding User experience
  • Creating your own Website
  • Setting Tracking Codes for your Website

Google Analytics

  • Setting-up a Google Analytics Account
  • Placing the tracking code on your site
  • Creating properties and views for Accurate Tracking
  • Setting-up Conversion Tracking Goals & Events
  • Reading Google Analytics data
  • Taking business decisions basis Google Analytics data

SEO

  • Keyword Research & Analysis
  • On-Page Optimization Techniques
  • Off-page Optimization Techniques
  • Using Search Console for effective
  • SEO Adding keywords on your sites

SEM

  • Setting up Google Ads Account
  • Choosing the Right Campaign Objectives Maintaining
  • Targeting Opportunities on Google Display Network
  • Ad formats on Google Display Network
  • Setting up of Your ads on YouTube

SMM

  • Understanding the terminology of SMM
  • How to make posts using Canva
  • Boosting ads on Facebook, Facebook ads manager, Instagram Ads, LinkedIn Ads, Twitter Ads, YouTube Ads
  • Analyzing your insights

Email Marketing

  • Email marketing using Zoho Campaign & Mailchimp
  • Write a good subject line
  • Personalize your emails
  • Types of Emails
  • Collection of leads

Market Research & CRM

  • Understanding primary and secondary market
  • Importance of feedbacks
  • Different types of feedbacks
  • Creating feedbacks using Hubspot CRM

Benefits of learning Digital Marketing

The scope of digital marketing is increasing by leaps and bounds. In the previous decade, the Marketing world has changed a lot, and the mediums of marketing are also becoming more digital, audience targeting is more efficient than before. Therefore, businesses are now focusing more on digital marketing to boost productivity and minimize traditional marketing costs because most of people are on the internet. Thus, Many students & business owners are learning digital marketing and taking the benefits of digital marketing course and implementing it in their business or getting a booming job in the growing digital marketing field.

  • Discover the Professional in You
  • Embark your Career
  • A Wide Range of Career Options
  • Better Salary (Most Fascinating Advantage of Digital Marketing Course)
  • Flexibility in Work Schedule 
  • Deployment of Skills from one company to another
  • Exhibit Creativity
  • Efficacious and Extremely Cost-Effective
  • Trackable and Measurable Results

FAQs

What is a digital marketing course all about?

Digital marketing is a trending course that teaches you how to promote products and services using digital mediums such as the internet, mobile, and digital display. Digital marketing courses will be very effective for undergraduate or postgraduate students. Many employers are looking forward to hiring digital marketers.

What is the eligibility for a digital marketing course?

There is no specific qualification required for a digital marketing course. However, the 12th pass is considered the minimum qualification of any candidate. Those candidates can easily build their careers in the digital marketing field.

What are the digital marketing course modules?

There are several course modules for learning digital marketing. However, these modules are taught in most digital marketing courses. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing, WordPress website, Email Marketing, and Market Research & CRM.

What are the career opportunities in digital marketing?

There are different types of digital marketing works. This means there are different career opportunities. Such as an SEO Expert, Social Media Marketer, and PPC expert, etc. Those jobs are very trending and well paid.

What are the advantages of digital marketing for business?

Here are some advantages of digital marketing that will really help a business to make a good decision. Such as – Cost-effective, Fast Results, Great ROI, and Higher Revenues.